Travel Blog Monetization Benchmarks. How well are travel blogs monetizing?

Wondering what point you will need to get to, to begin to make a reasonable amount of money with a travel blog?

Lucky for us, a number of travel blogs have shared their performance with Income and Traffic Reports!

By aggregating their performance, it is possible to begin to estimate how much money travel blogs can make per visitor.

(If you like this also check out Food Blog Monetization Benchmarks.)

Revenue/Pageviews

The average revenue per pageview was $0.046/pageview/month.

Larger blogs (based on revenue) are represented by larger bubbles. Bubble size as a measure of blog revenue is displayed as logarithmic. Some data may be older, see references at the end of this article.

Revenue/Sessions

While some blogs outperform, average blog included received roughly $0.059/session/month.

Larger blogs (based on revenue) are represented by larger bubbles. Bubble size as a measure of blog revenue is displayed as logarithmic. Some data may be older, see references at the end of this article.

Revenue/Users

The average revenue per user was $0.073/user/month.

Larger blogs (based on revenue) are represented by larger bubbles. Bubble size as a measure of blog revenue is displayed as logarithmic. Some data may be older, see references at the end of this article.

References and Links to the Traffic and Revenue Reports

 

Name Data From For Period
She Dreams of Alpine Link to Income & Traffic Report
https://www.shedreamsofalpine.com/blog/traffic-and-income-report-june-2018?rq=income%20report
6/2018
Practical Wanderlust/Slaying Social Link to Income & Traffic Report
https://slayingsocial.com/travel-blog-income-report-july/
7/2018
The Wherever Writer Link to Income & Traffic Report
https://www.whereverwriter.com/travel-blog-income-report-february-2018
2/2018
Adventure in You Link to Income & Traffic Report
https://www.adventureinyou.com/blogging/income-report-june-2018/
6/2018
Local Adventurer Link to Income & Traffic Report
https://localadventurer.com/first-blog-income-report/
6/2018
A Dangerous Business Link to Income & Traffic Report
https://www.dangerous-business.com/2018/08/july-2018-travel-and-blogging-recap/
7/2018
Sunshine Seeker Link to Income & Traffic Report
https://www.sunshineseeker.com/blogging/travel-blog-income-report-september-2017/
9/2017

 

Details on The Blog Traffic and Revenue Reports Monetization Benchmarks

These charts are not comprehensive and only include sites that report both traffic and revenue.

The traffic and income reports are self-reported, so there it’s possible that the data is not accurate. And, sometimes the charts are based on rough numbers (referenced in a blog post or displayed on a graph without values).

Occasionally the numbers provided don’t make sense. For example, the individual revenue items might not sum to the total revenue for a period. In these cases, we use our judgment on which to include. (In some cases, we will show the total number if I am only looking at totals, but if looking at a breakdown, we will look at the sum of individual items.) Keep in mind, the data isn’t perfect.

Blogs generate income from a variety of different sources and these measures of blog monetization may not be comparable. For example, one blog may include consulting income that is only loosely tied to the blog, while another may not.

Additionally, some blogs may monetize through a platform or strategy that is not measured in site views. For example, if a blog has a particularly strong social media presence, they may get paid for sponsored posts that are well beyond what their blog performance may reflect.

Also, sometimes payments may be in credits (such as referral credits for AirBnb).

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