Do you ever find yourself wondering how much money can you make blogging? Or, if you already run a blog, how well you are monetizing it?

Fortunately, a number of blogs have shared their performance in the past through Income and Traffic Reports!

We have spent a little bit of aggregating these reports, to provide benchmarks for job performance.

(If you like this, also check out our Travel Blog Monetization Benchmarks post and Food Blog Monetization Benchmarks post.)

Revenue/Sessions

While some blogs outperform, the median blog we included received roughly $0.03/session/month.

Larger blogs (based on revenue) are represented by larger bubbles. This measure of blog revenue is displayed as logarithmic. Some data is old, see references at the end of this article.

Revenue/Users

The median revenue per user was $0.04/user/month.

Larger blogs (based on revenue) are represented by larger bubbles. This measure of blog revenue is displayed as logarithmic. Some data is old, see references at the end of this article.

Revenue/Pageviews

The median revenue per pageview was $0.05/pageview/month.

Graph of Revenue per Page view for blogs based on self reported income and traffic reports. Larger blogs (based on revenue) are represented by larger bubbles. This measure of blog revenue is displayed as logarithmic. Some data is old, see references at the end of this article.

Larger blogs (based on revenue) are represented by larger bubbles. This measure of blog revenue is displayed as logarithmic. Some data is old, see references at the end of this article.

Details on The Blog Traffic and Revenue Reports Monetization Benchmarks

These charts are not comprehensive and only include sites that report both traffic and revenue.

The traffic and income reports are self-reported, so there it’s possible that the data is not accurate. And, sometimes the charts are based on rough numbers (referenced in a blog post or displayed on a graph without values).

Blogs generate income from a variety of different sources and these measures of blog monetization may not be comparable. For example, one blog may include consulting income that is only loosely tied to the blog, while another may not.

Additionally, some blogs may monetize through a platform or strategy that is not measured in site views. For example, if a blog has a particularly strong social media presence, they may get paid for sponsored posts that are well beyond what their blog performance may reflect.

References and Links to the Traffic and Revenue Reports

Name Data From Data For Month Of
Pinch Of Yum Link to Income & Traffic Report
https://pinchofyum.com/november-traffic-income-report
11/1/2016
Just a Girl and her Blog Link to Income & Traffic Report
https://justagirlandherblog.com/december-2016-income-report/
12/1/2016
Sewrella Link to Income & Traffic Report
http://www.sewrella.com/january-2018-traffic-income-report/
1/1/2018
Matthew Woodward Link to Income & Traffic Report
https://www.matthewwoodward.co.uk/income-report/monthly-income-growth-traffic-report-december-2017/
12/1/2017
With Kids and Coffee Link to Income & Traffic Report
https://withkidsandcoffee.com/made-2112-18-blogging-october-2017-income-traffic-report/
10/1/2017
Jessica Gavin Link to Income & Traffic Report
https://www.jessicagavin.com/traffic-and-income-report-march-2017/
3/1/2017
Xukkhini Link to Income & Traffic Report
https://xukkhini.com/xukkhini-blog-income-report-april-2018/
4/1/2018
Nikki’s Plate Link to Income & Traffic Report
http://www.nikkisplate.com/december-2017-traffic-income-report/
12/1/2017
Simply Amanda Link to Income & Traffic Report
https://simply-amanda.com/october-2017-income-report/
10/1/2017
40 Aprons Link to Income & Traffic Report
https://40aprons.com/food-blog-income-report-traffic-march-2018-started-food-blog-va-agency/
3/1/2018
Making Sense of Cents Link to Income & Traffic Report
https://www.makingsenseofcents.com/2018/07/june-2018-blogging-income-report.html
6/1/2018
Show Me The Yummy Link to Income & Traffic Report
https://showmetheyummy.com/income-report-december-2016/
12/1/2016
Easy Baby Life Link to Income & Traffic Report
https://www.easybabylife.com/april-2017-income-report.html
4/1/2017
Boho Berry Link to Income & Traffic Report
https://www.bohoberry.com/traffic-income-report-october-2016/
10/1/2016
My Path To Passive Income Link to Income & Traffic Report
https://mypathtopassiveincome.com/monthly-income-report-january-2018/
1/1/2016
Arts and Classy Link to Income & Traffic Report
https://www.artsandclassy.com/blog-traffic-income-report-made-3364-73-august/
8/1/2017
Recipe This Link to Income & Traffic Report
https://www.recipethis.com/food-blogging-traffic-income-report-may-2018/
5/1/2018
This Fairy Tale Life Link to Income & Traffic Report
http://thisfairytalelife.com/blogging-income-report-june-2018/
6/1/2018

 

 

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